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Author: Mark Kessler
Article source: http://www.profitattractor.com/. Used with author's permission.
So how do you research a niche to determine if anyone is
interested in it?
This is probably the most important question you need to ask
yourself before you even think about building a business in a
niche market. If a niche is too small or if the niche does
not use the Internet to buy products, you are going to be have
trouble from the start.
Here are a few things EVERY niche market MUST have to make it a
potentially profitable one to go after.
1) People within the niche must be passionate about their topic
of interest. You can find people like this by searching in google
for the keywords "yourpotentialmarket forum", "yourpotentialmarket
chat", "yourpotentialmarket club" and so on. You want to find
groups of people who regularly visit websites where they can chat
among others who enjoy the same topic. (Obviously replace
yourpotentialmarket with a keyword from your niche market).
2) People must have a credit card or at least money available to
spend. You can spend all the time and energy you want trying to
sell ebooks to college kids, but you will be lucky to break even.
College kids are notorious for not having expendable cash and you
will have a hard time selling anything to them. Focus your energy
on markets that have lots of money to spend such as golfers,
doctors, business owners, etc.
3) Competitors. If there are no competitors in the market you
are looking into, walk..no run, to the next niche market. Do you
think you are the first person who has ever tried to sell to your
newly found niche market? Think again. 99.9% of the time if there
are no competitors to be found for a market, it means there were
people trying to sell to them and they failed, thus no longer being
in business. A good way to see if you have potential competitors is
by searching in google for keywords within the niche you are looking
into. If you see a couple of google ads on the right hand side that
are selling products similar to what you had in mind, it's time to
get excited.
Don't try to be a hero and invent a new product nobody has ever
seen before. Instead, look at what is ALREADY selling and find
ways to make a better product.
4) Finally, research your keywords. There is a free tool that
can give you a good idea of how many people are searching for
keywords related to your potential niche market. You can find it at http://inventory.overture.com/d/searchinventory/suggestion/
Simply enter a few keywords related to your market, and if there
are anywhere between 1,000 and 100,000 searches for that keyword per
month, you may be on to something. I just did a search for "small
dog clothes" and last month close to 5,000 people searched for
information on clothes a small dog would wear.
These four steps are the main criteria you should use to
determine whether or not you have a potentially profitable niche
market. If you go through all four of these each time you research
your niche markets, you will have a much better chance of success.
As always, once you find a possible "hot" niche market, you will
need to build a product to sell to them. Which you can discover in
my most recent article "How To Create Niche Information Products At
No Cost To You!" http://www.profitattractor.com/art091705.htm Mark Kessler offers a FREE 34 page report where you'll
"Discover The Most Simple, But Extremely Powerful System
that reveals the 4 secret steps you need to achieve maximum
niche profits!" Grab your copy at http://www.profitattractor.com
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