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            <title>What Big Pharma Can Teach You About Niche Marketing</title>
            <link>http://www.cashpost.com/what-big-pharma-can-a717.html</link>
            <description><![CDATA[Regardless of how one feels about the pharmaceutical industry, the book does demonstrate one thing?the ability of this industry to correctly identify small-but-profitable niches and exploit them for huge profits.  The book, as indicated by the reviewer, identified a ?familiar pattern? for the ?selling of sickness.&quot;]]></description>
            <pubDate>Mon, 02 Jul 2007 23:23:42 +0100</pubDate>
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