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Author: Herman Drost
Article source: http://www.macosx.com/. Used with author's permission.
Part 2
7. Ezine Ads - create an ad for your product and find ezines that
cater to your target market. Write several ads and track them
until you find one that pulls well.
8. Signature file - include this all your online and offline
correspondence. Set up your email client so that it does this
automatically each time you send out an email. Include your name,
who you are, what your business is about, a way to subscribe to
your newsletter, your web site address and your email.
Link strategies
9. Write articles - ezine publishers are always looking for
original content. You can include a link back to your web site in
your signature file. If several ezine publishers (that may have
thousands of subscribers) publish your article, you can get
hundreds of links pointing back to your web site.
10. Reciprocal linking - get links from other sites that
compliment yours. ie if you just offer web design and someone
else offers search engine optimization you could exchange links
with each other, thus adding to the quality of each of your
sites.
11. Forums - offer your help to other forum participants then
leave a link back to your site in your signature file. Popular
forums are spidered regularly by the search engines, thus giving
your site a link boost.
12. Offline marketing
Not all your customers are online. Market offline by including
your web site information on all stationary ie letterhead, and
business cards. Place ads in newspapers, trade publications, send
out postcards, fliers and get involved in local organizations
such as the Chamber of Commerce. You can even set up your own
local club or be a guest speaker for others.
Continuously evaluate, test and refine your web site marketing
strategies so that you can apply them to any product. These
are the keys to building a successful online business.
Here are the 6 Web Site Marketing Strategies discussed in Part 1 of this article. Herman Drost is the author of the popular ebook:
101
Highly Effective Strategies to Promote Your Web Site Subscribe to his ?Marketing Tips? newsletter for more original
articles at: subscribe@isitebuild.com. You can read more
of his in-depth articles at: http://www.isitebuild.com/articles
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